In 2014 the Group One Melbourne Cup will be worth a record $600,000. That is a pretty impressive feat for an industry which has long been regarded as a ‘minor’ racing code.
However, just as the sport reaches new heights on the prizemoney front, it would appear that it is sinking to an all new low in regards to self promotion ahead of greyhound racing’s most illustrious event this Friday night.
Marketing and advertising industry insider website Mumbrella has just blown the lid on the Sandown Greyhound Racing Club’s latest advertising campaign We Love The Dogs, which Read full article
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